Melissa Smith Strategy
Make your best month
your baseline.
Sales funnels and Meta ads that bring in daily sales, so your business works without you being switched on 24/7.
“It doesn’t matter how successful you are. You can still feel like the business cannot work without you.”
And that’s the feeling I help you get rid of.
Hello, I’m Melissa
Sales funnel & Meta ads strategist, and a mum who gets it.
I help coaches and course creators (especially mums building something real around the school run) set up funnels and run ads that bring in daily sales, without living online.
I’ve been in the online space for over fifteen years and running Meta ads for more than ten. But I didn’t start in marketing. I started in my dad’s flooring business straight out of school, quoting jobs, invoicing, managing fitters, winning contracts with the likes of Barclays and Santander. I ended up running the place. That’s where I learned how a business actually works from the inside.
Then I went chasing something more creative, and built a craft supplies business out of my spare room. Within eighteen months it was turning over £1,000 a day: a multiple-six-figure company with a team, selling worldwide. The real engine wasn’t my 16,000 followers. It was my email list, which brought in a quarter of my revenue. Every time I hit send, sales came in. And people started asking me the question that changed my career: how did you do that?
Why I do this
The chapters that made me who I am
A soft heads-up: the next few lines touch briefly on baby loss and mental health.
That craft business looked like a success from the outside. Inside, it was harder. I was cyberbullied by peers in a Facebook group, something that led to a few years of therapy and left a mark I’m honest about today. It made me doubt myself in ways that, I believe, cost that business its shot at seven figures.
I also went through baby loss during those years and, wrongly, barely paused. I went straight back to work, convinced the money would stop if I stepped away, even though we were doing £1,000 days. When my son arrived, the pattern repeated. I was answering emails the next morning.
I don’t share this for sympathy. I share it because it’s the reason I do this work, and the reason the photo here is my favourite kind of proof.
My framework
The SOAR method
Most people build their funnel the wrong way round: a lovely signature offer, then a free lead magnet whose only job is to grow a list. But growing a list was never the goal. Getting people to buy, quickly, is. So we build backwards, from your signature offer down to your lead magnet.
Systems
We look at everything you do by hand and ask what can be automated or handed off: Zapier, ManyChat, email sequences. More automation, fewer DMs.
Offers
We map your whole flow and find the gaps. The biggest one? A free lead magnet and a £2,000 offer with nothing in between. So we add a tripwire: a £9–£99 offer that turns a subscriber into a buyer. Buy once, and they’re around five times more likely to buy again.
Audience
We bring the right people in with Facebook and Instagram ads, so you’re not posting every single day or online around the clock.
Revenue
We tie it all together to create dependable, daily sales, so your best month becomes your baseline.
The goal underneath all four pillars is the same: freedom. Sports Day. A dog walk every morning. Being there at the school gate, without the laptop coming on holiday.
A few things I believe
…that not everyone in this industry does.
The whole industry is one big test.
Nobody launches a perfect lead magnet first try. You test, tweak one thing at a time, and give it 30–90 days. Seeing it as a test takes the pressure off, since your results are not your worth.
The money is in the data.
Ten thousand followers doesn’t mean you’ve made it anymore. Click-through, opt-in and conversion rates are what count. Track from day one, and beat your own percentages, nobody else’s.
Ads aren’t as scary as you think.
The ads manager won’t run off with your money; you cap daily spend, cap total spend, and stay in control. Ads are simply the fastest way to test an idea across a wide audience.
You don’t have to be online 24/7.
Automations can carry the load. And as long as you write them, they still sound like you.
Who this is for
If your business can’t run without you, we’ll get along.
If you’re a coach or course creator (especially a mum trying to build something meaningful in the hours around the school run) and you’re tired of being the thing your business can’t run without, you’re in the right place.
I’m a proper data geek, I have ADHD, and I’ve built my whole business (and the SOAR framework) around how my own brain actually works: systems, automation and data, in short focused windows, with my kids always coming first. It’s the same design that makes this work so well for other neurodivergent and time-poor founders.
Ready to make your best month
your baseline?
Let’s build you a business that brings in daily sales, and gives you your afternoons back.
