The Tripwire Formula
Perfect. This Isn't A Rebuild.
You already have a tripwire. That means you're not starting from a blank page. You're one repositioning away from it doing the job it was built for.
The Tripwire Formula does not ask you to tear anything down. It takes what you already have and reconnects it, so the woman who buys it is already moving toward your high ticket before she finishes the first email.
Most of the time the tripwire itself needs repositioning, not replacing. The positioning is the revenue gap.
Start Here: The Connection Test
Your first step is the Connection Test. It maps your current offer suite and shows you the exact point where buyers stop moving forward. Not forty things to fix. The one place the line broke, and how to reconnect it.
One client repositioned a PDF she already had and made 24 tripwire sales from it. The asset was already there. The connection between it and her other offers was the only thing standing between her and predictable revenue.
That's exactly what you're about to do with the tripwire you've already got.
Melissa Smith Strategy • Predictable revenue, built backwards from your signature offer.
