You Have A Tripwire
Great. Now Let's Make It Do More Than Bring In Sales.
A tripwire that sells is doing half its job. The other half is ascending those buyers into your high-ticket spaces without you being in every conversation.
Most tripwires are built as standalone products. They sell, they deliver, and then the buyer leaves. She got what she paid for and there was nothing pointing her forward.
So every high-ticket sale still runs through you. The DM. The follow up. The call. The conversation you have already had a hundred times.
That is not a tripwire problem. That is a connection problem. And you cannot see it from inside your own funnel, because nobody can from that close.
What A Funnel Audit Does
Ninety minutes. One clear answer.
- Before we speak, you fill in a short application so I can get to know you and your business better. We start with me already knowing your business, so we aren't wasting the first twenty minutes of our time.
- On the call, we look inside your funnel together. Your lead magnet, your tripwire, your emails, your ascension path. I ask the questions. You will be surprised how much you already know once someone is asking the right ones.
- I show you one lever. Not forty things to fix. The single biggest opportunity in your funnel, what it is worth in real terms, and the one move that changes the most.
- Within 48 hours, a written action plan lands in your inbox. Specific to your business, prioritised, ready to act on.
One client sent me a five-minute Loom of her ads manager. Ninety seconds in I could see the lever. We made one change together on the call and her cost per lead dropped from £8 to £1.04. She wasn't doing anything wrong. She was too close to see the problem.
Your Tripwire Buyers Are Already Warm
She found you. She liked what she saw. She spent money with you. She is qualified, she is warm, and right now she is sitting on your list with nothing connecting her to the offer you actually want to sell.
You have already done the hardest part. Getting her to buy once. The Funnel Audit finds the connection between that and your high ticket, and tells you exactly what to build first.
£497
£397
SAVE £100
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4 spaces each month. That is not a tactic, it is the reality of arriving already knowing every business before every call.
Melissa Smith Strategy • Predictable revenue, built backwards from your high ticket.