You Built The Funnel. So Why Is The Revenue Still A Rollercoaster?
If you're done with feast/famine revenue and ready for a clear, prioritised plan, this is where it gets diagnosed.
In ninety minutes, you could go from "I know my funnel works, I just can't see why the revenue won't hold steady" to knowing the exact part of your funnel with the most growth left in it.
Before we get there, let's talk about why a funnel that already works can still leave money on the table. Because it's rarely the thing you'd expect.
The Hardest Funnel To Improve Is One That Already Works.
When something's obviously broken, you know exactly where to look. When it's working, the next level of growth is far harder to spot, because nothing is shouting for your attention.
So you keep building. More content, another offer, a fresh launch. Plenty of it lands. But that jump in revenue you can feel is possible stays just out of reach.
Here's what's usually going on: your biggest opportunity is sitting in a number you're not watching yet. The traffic source you can't quite trace. The opt-in rate you've never benchmarked. The point where two offers nearly connect, but not quite.
I had a client send me a five-minute Loom of her ads manager. Her ads were already running and bringing leads in. Ninety seconds in, I could see the one change that would make them work far harder. We made it together, and her cost per lead dropped to under £1. 🎯
She wasn't doing anything wrong. She was simply too close to spot the lever, the same way all of us are with our own businesses.
The data already knows where your next level is. You just need someone whose job it is to read it.
Does Any Of This Sound Like You?
- You're making good money, but you can't say for certain which traffic source is actually driving it.
- Your revenue is strong some months and quieter others, and you want it predictable.
- You know your funnel converts, you just suspect it could convert a good deal better.
- You've got buyers, and no clear path guiding them towards your next offer.
- You're ready for the funnel to do more of the selling, so your income isn't tied to you being "on."
- You can feel there's money being left on the table, you just can't see exactly where.
If you nodded along, you're exactly who this is for.
When You Find The Lever, The Numbers Move Fast.
A client's ad account doing exactly what it should: 64 leads at just over a pound each, on a £3 a day budget.
After we sharpened her funnel and ads, CB's cost per lead dropped from £8 to 77p, with 95 new people on her list in two weeks.
Why Your Next Jump In Revenue Is Hiding In Your Numbers
More content doesn't move the needle the way it used to. Neither does another launch, or a bigger following. When you're already established, the next level rarely comes from doing more.
It comes from understanding which parts of your funnel are already pulling their weight, and which ones could do far more for you.
That's what the data shows you. Your numbers already know where people glide through and where they slow down, which traffic actually converts, and which offer is carrying the rest. Once you can read them, the next move becomes obvious.
And this is the bit I love most: it scales. The moment you know your real conversion rates, working out how many people you need to hit your revenue goal stops being a hope and becomes simple maths.
You're already good at this. You just deserve to see your numbers clearly, so the growth you can feel is possible becomes growth you can actually plan for.
The Funnel Audit
Ninety minutes with me on Zoom, one clear read on where your biggest revenue growth is hiding, and a written, prioritised plan in your inbox within 48 hours.
You'll walk away knowing:
- The one part of your funnel with the most untapped revenue in it.
- What that's worth to you, in real terms.
- The single highest-impact move to make next, and why it beats everything else on your list.
Four Steps. One Clear Answer.
You Brief Me First
Before we get on Zoom, you fill in a short application: your revenue model, what you most want to improve, and what you'd love more clarity on. So I arrive already knowing your business, not spending your first twenty minutes catching me up.
We Read The Data Together
On the call you'll share your screen and we'll look inside your funnel together: your lead magnet, your tripwire, your order bump, your signature offer and the emails that move people between them. I ask the questions. You'll be surprised how much you already know once someone's asking the right ones.
I Show You The One Lever
Not a list of forty tweaks. One clear answer: the single biggest opportunity in your funnel, what it's worth, and the move that changes the most when you make it.
You Get The Plan
Within 48 hours, a written action plan lands in your inbox. Specific to your business, prioritised, and built so you know exactly what to do first.
Everything You Get
- A 90-minute 1:1 live funnel audit with me on Zoom.
- A short pre-call application, so I arrive already knowing your business and no minutes are wasted.
- A focused audit of one funnel, end to end: lead magnet, tripwire, order bump, signature offer and the ascension emails between them.
- One clear answer: the single biggest opportunity in that funnel, named, with what it's worth to you.
- A written action plan in your inbox within 48 hours, including a one-paragraph diagnosis, full audit notes across every stage of your funnel, and your top three priority moves in order.
- A full recording of the call via Fathom, yours to keep alongside your plan.
- Sequenced next steps, so you finish reading knowing exactly what to do first.
Everything you need to stop guessing and start growing on purpose. No course to work through alone. No vague to-do list. Just the answer.
No Refund. My Word Instead.
There's no refund on this one, and here's why: it's delivered live, one to one, and you can't un-know what we uncover together. So instead of a refund, you get my word.
I promise to come fully prepared, having read your business before you arrive. I promise to be honest, even when honest isn't the comfortable thing to say, because a diagnosis that's been softened to spare your feelings is worthless to you. And I promise the plan you receive will be specific to your business, your offers and your numbers. Never generic, never copied, never something you could have found free on the internet.
You will leave that call knowing exactly where your biggest growth is hiding. That's the promise.
A Predictable Revenue Strategist Who's A Little Obsessed With Data
Not because spreadsheets are fun (some days they really aren't), but because data can't lie to you the way your gut can. It tells you the truth about your business whether you want to hear it or not.
I've spent over fifteen years in business, including building and selling a multi-six-figure e-commerce company. These days I help established coaches and course creators build sales systems that hold steady whether they're launching or on the school run. My whole approach runs on four pillars: Systems, Offers, Audience and Revenue. Every one of them gets clearer the moment you can read your own numbers.
That's the bit I genuinely love. Once you know your conversion rates, hitting your revenue goal stops being a hope and becomes a sum you can actually solve.
The Funnel Working While She Wasn't
A VIP place and an order bump sold the same evening a client set her funnel up. No live launch, no DMs.
Over £800 in sales the very next day, with the funnel doing the selling while she got on with her life.
And across other clients: 100+ sales in 90 days, 11% climbing to a high-ticket offer with no DMs, and 24 sales straight off a single thank you page.
Who This Is (And Isn't) For
This Is For You If…
- You've got a signature offer that sells and a funnel already running.
- You're established and making good money, and you want it more predictable.
- You're ready to hear the truth, even if it isn't the answer you expected.
- You want one clear answer, not another course to work through on your own.
It's Not For You If…
- You're just starting out and haven't built a funnel yet.
- You want me to build it all for you on the call. This is a diagnosis. The doing comes after.
- You're after reassurance that everything's perfect. I'm going to tell you the truth, remember?
Stop Guessing. Start Growing.
You've built something that works. Now let's find out what it's truly capable of, and the one move that gets you there fastest.
- A 90-minute 1:1 live funnel audit on Zoom.
- A short pre-call application so I arrive ready.
- A focused audit of one funnel, end to end.
- One clear answer: your biggest growth opportunity and what it's worth.
- Your call recording to keep, plus a written plan within 48 hours.
One Time Payment
£497
I only take a limited number of these each month.
Your Questions, Answered
Is 90 minutes really long enough?
Yes, because this is a focused audit of one funnel, not your whole business. We look at a single funnel end to end: your lead magnet, tripwire, order bump, signature offer and the emails between them. Because I read your application first, I arrive with a hypothesis, so we spend the time confirming where your growth is hiding, not getting me up to speed.
Will you look at my entire business?
No, and that's deliberate. A full transformation across your systems, offers, audience and revenue takes months, and that's the work I do inside SOAR. This session goes deep on one funnel so you leave with a clear, focused answer you can act on straight away.
Will you actually understand my business from one call?
You'll tell me what I need in the application, and I prepare before we speak. By the time we're on Zoom I already know your model and what you want to improve. The call is for going deeper, not starting from scratch.
I've paid for a strategy session before and nothing changed. How is this different?
Most sessions end with a vague list and good intentions. This ends with a written, prioritised plan that names the single biggest opportunity in your funnel and tells you exactly what to do first. Specific to your business, not a generic checklist.
What do I need to prepare?
Two things. Fill in the short application beforehand, and be at a computer for the call, not your phone, logged in and ready to share your screen. I'll want to look inside your funnel and email platform with you, Kajabi, Kartra or whatever you use, so we're reading your real numbers together rather than guessing.
Do you record the call?
Yes. Every call is recorded with Fathom, and you get your own copy alongside your written action plan, so you can revisit anything you like.
When do I get the written plan?
Within 48 hours of our call.
What happens after I get my plan?
It's yours to keep, and you can run with it solo. If you'd like my help putting it into action, you've got two options: add two weeks of WhatsApp support at a reduced £297 (a £100 saving) when you book within 7 days of getting your plan, or continue one to one with me for three months with £300 off. No pressure either way.
How soon can I book?
You can book now and we'll get started around 7 days later. That gives you time to complete the application and gives me time to prepare properly.
Is there a payment plan?
No. It's a single payment of £497 for one session and one plan.
Is there a refund?
No, because it's delivered live and you can't un-know what we find. What you get instead is my promise, which you can read above.
Will this work for my niche?
I work with coaches and course creators, and the principles apply across niches because the data behaves the same way wherever you sell.
Imagine If…
Imagine opening your numbers and seeing exactly what you're looking at, knowing the one figure to watch and precisely how to move it. That isn't reserved for other people's businesses, it's ninety minutes away.
Show Me What's Possible