A 2027 business plan that works for you as a mother and an online business owner.
One day to review 2026, plan your systems, offers, audience and revenue, and map 2027 half-term by half-term. Your launches happen while the kids are at school, and the school holidays stay with your family.
Save my seat for ยฃ49- โ Tuesday 15 December
- โ 10am start (UK)
- โ Live on Zoom
- โ Finished before school pickup
- โ Workbook + replay included
You made sales in 2026. Now make 2027 fit around your family.
2026 didn't have to be your best year. Maybe some months were brilliant and others went quiet, even though you worked just as hard. What matters is that you're selling. Now you want next year planned around the school run, instead of squeezing the school run in around your business.
- A launch landed in the summer holidays, so you spent August on your laptop while the kids were off.
- Half-term arrived and you spent it answering DMs instead of being with them.
- You took your laptop on holiday again, because nothing was set up to sell without you.
- Your best month is one you'd love to repeat, if you knew exactly what caused it.
- January is coming, and you don't want to start from zero again.
What another year without a plan costs
Go into 2027 without a plan and the school holidays get planned around your launches again. That's around thirteen weeks of holidays a year, plus inset days, nativity plays and sports days, each one competing with your business. Another summer with the laptop in the suitcase. Another Christmas break spent writing January's launch emails.
One day of planning now costs a lot less than another year of working while your family are off.
Made for business mums who are already selling
This is for you if
- You're a coach or course creator and you made sales in 2026 (it doesn't have to have been your best year)
- You work around the school run and want the school holidays off
- You want term time planned so it does the earning
- You want real numbers behind your goals, not wishful thinking
- You're ready to spend one day working on your business, not in it
This isn't for you if
- You haven't made your first sale yet
- You're still deciding what to sell
- You're after motivation without a plan behind it
- You want someone else to do the planning for you
Tuesday 15 December ยท 10am UK ยท Live on Zoom
Stop planning in months. Start planning in terms.
Most business plans run January to December, month by month, as if every month has the same number of working weeks. If you're a mum, it doesn't. February loses a week to half-term. August might give you a handful of working days. So the plan looks great in January and falls apart by Easter.
Planning half-term to half-term turns that round. Your year already runs in six school terms, so your business can too. The holidays go in the diary first, then your launches, list growth and revenue are planned inside the weeks you're actually working.
Planning month by month
- Twelve equal months on paper, very unequal months in real life
- Launches land wherever the calendar says, including the holidays
- The summer plan quietly turns into working from the sun lounger
Planning half-term to half-term
- Six terms, each planned around the weeks you're really working
- Launches, list growth and selling happen while the kids are at school
- The holidays are blocked out before anything else goes in
Tuesday 15 December ยท 10am UK ยท Live on Zoom
The same way I plan with my 1:1 clients
We'll take your business one piece at a time, with time to fill in your workbook after every section. By the end of the day, every piece connects.
First: your 2026 review
What went right, what went wrong and what sold, month by month if you have the data. Plus the habits you're leaving in 2026 and how you want 2027 to feel.
Systems
What's working, what broke, what needs fixing, what can go, and what needs adding so your business keeps selling through the holidays.
Offers
What stays, what goes and what's new for 2027, and how each offer moves buyers to the next one.
Audience
Your messaging for each offer, whether your lead gen is still working, and how you'll grow your list every term, not just around launches.
Revenue
Your 2027 goal split by offer and by launch, with good, better and best targets, and how many leads you need to hit them.
Then: you first planning
School holidays, inset days, birthdays, hair, nails, gym, lunches with friends and date nights go in the diary first. Your launches fit around your family, not the other way round.
Finally: your 2027 word
How you want to feel at the end of 2027. A word, a quote or a goal for your computer background, so you see it every single day.
Tuesday 15 December ยท 10am UK ยท Live on Zoom
Two parts. One finished plan.
We start at 10am. A morning to look back, an afternoon to plan forwards, and lunch in the middle. All wrapped up before you leave for school pickup.
Reflect and review
- Your 2026, month by month
- What to leave behind in 2026
- Your dreams and wishes for 2027
- Systems
- Offers
- Audience
break
Plan
- Your you first calendar, holidays in first
- How much time you really have each term
- Revenue, launches and leads
- 2027, half-term by half-term
- Your first three moves for January
- Your 2027 word
Tuesday 15 December ยท 10am UK ยท Live on Zoom
Everything you need to plan 2027 properly
You'll get
- A pre-work pack showing you where to find your 2026 numbers
- The full live planning session on Zoom
- The 2027 Planning Workbook (fill it in on screen or print it)
- The session slides
- The replay
- A group check-in call in January to review your first three moves
You'll leave with
- Your whole 2027 plan on one page, term by term
- Every school holiday blocked out before a single launch
- Revenue targets for every offer and every launch
- The number of leads you need to hit them
- Your first three moves for January
- Your 2027 word, ready for your computer background
Tuesday 15 December ยท 10am UK ยท Live on Zoom
Hi, I'm Melissa
Predictable revenue strategist, getting shit done around the school run.
I've been in the online space for over 15 years and running Meta ads since 2016. I help established female coaches and course creators build simple, connected sales systems, so revenue comes in without them being in every conversation.
I scaled and sold my first business in 2020 so I'd never miss a school event. Now I plan my business half-term to half-term and spend the school holidays with my family, usually in Spain or Cornwall with Sebastian, Savannah and Zuma, our maltipoo and unofficial third child. This is the exact planning process I use.
Tuesday 15 December ยท 10am UK ยท Live on Zoom
One day. A 2027 plan that works for you as a mum and a business owner.
Tuesday 15 December ยท 10am UK ยท Live on Zoom ยท Replay included
- Pre-work pack
- Full live planning session
- 2027 Planning Workbook + slides
- Replay
- January group check-in call
Good to know
When is it, and how long does it last?
Tuesday 15 December, live on Zoom, starting at 10am UK time. It runs in two parts with a lunch break in the middle, and finishes before school pickup.
2026 wasn't my best year. Can I still join?
Yes. It doesn't need to have been an amazing year, you just need to have made sales. The 2026 review is where we find out what did work, so 2027 builds on it.
I've never planned half-term to half-term before. Is that OK?
Completely. That's what the session is for. I'll walk you through it step by step, and your workbook has a page for every term, so you'll build your plan as we go. Once your holidays are blocked out and your year is laid out in front of you, you'll see why it's simpler than planning month by month.
Is this for beginners?
No. This session is for coaches and course creators who are already selling. If you haven't made your first sale yet, it isn't the right fit for you right now.
What if I can't make it live?
You'll get the replay and the workbook, so you can work through it in your own time. Live is best though: the workbook time is built in, and you can ask questions as we go.
I don't have my 2026 numbers. Is that a problem?
Not at all. The pre-work pack shows you exactly where to find them, and if they're not there, there's an estimate route in the workbook. You'll also leave knowing which numbers to track from January.
What do I need on the day?
Your workbook (on screen or printed), your school's 2027 term dates, your diary, your numbers from the pre-work, and a cup of tea.
Tuesday 15 December ยท 10am UK ยท Live on Zoom
Your 2027 starts with the school holidays
In a few weeks it's January. You can walk into it with every term planned and every holiday protected, or work it out as you go and hope the summer stays free.
Give it one day. Leave with the whole year.
Save my seat for ยฃ49