- Lead Ads Unlocked -

Beat The Algorithm With A Lead Ad That Works While You Don't

Lead Ads Unlocked is three weeks of live support to set up, launch and optimise a real lead ad, with feedback on every step, so you stop relying on content alone to grow your list.

Group Program starts 5th October
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Opt-ins before and after running lead ads

The difference lead ads make to opt-in volume, before vs after switching them on.

With Lead Ads Unlocked, you:

Get a real lead ad built and bringing in new subscribers
Get your copy, creative and set-up checked before you spend a penny on ads
Know exactly when to leave an ad alone and when to tweak it or toss it
Have support throughout the entire process
Walk away with a lead ad that keeps bringing in new email subscribers whether you're posting that day or not

Why this matters right now

Most coaches and course creators are so used to relying on content to grow their list that they don't realise what it's actually costing them every month there's no ad running.

Just because your list is still growing a little doesn't mean the cost isn't real.

It shows up as:

  • Another month of relying on the algorthim to bring you new subscribers
  • Another launch relying on the same audience
  • Another hour wasted on conversations that lead nowhere

How Lead Ads Can Change Your Business

Imagine you're launching and you have 1,000 people on your email list. 30% sign up to your masterclass, that's 300 people. Then 5% of those buy your £1K programme.

That's £15K. Not a bad launch.

Original Launch
£15,000
1,000 on the list · 30% to masterclass (300) · 5% buy (15 people)
Same List, Launched Again
£10,000
Same 1,000 people · 20% to masterclass (200) · 5% buy (10 people)
With 500 New Leads
£22,500
1,500 on the list · 30% to masterclass (450) · 5% buy (22.5 people)

Now imagine you didn't grow your list in between launches, and you launched again to the same 1,000 people.

Now since some joined last time you get 20% sign up to your masterclass, that's 200 people, and 5% of those buy your £1K programme. That's a £10K launch.

You've lost £5K and the reason? Launch fatigue. You exhausted your audience with your offer and because you didn't grow your list, there was no-one new on your list to sell to.

Now imagine you grew your list by 500 people between launches, so now you have 1,500 people, 30% sign up to your masterclass, that's 450 people, and if 5% convert into your £1K offer.

Compared to your original £15K launch, that's a £22.5K launch. Not bad eh?

You've made a potential gain of £7.5K with only an extra 500 people on your list.

And if you get leads on your list for £1 each (like my clients do), you've made £7K running the exact same launch.

That's the power of lead ads.

Who this is for

JOIN IF YOU

Watched the lead ads build and are ready to set up your own
Have an offer that converts and a budget to put behind it
Want feedback on your copy, creative and set-up before you spend anything
Can commit to the live calls across the three weeks, or catch the replays

THIS ISN'T FOR YOU IF

You don't have an offer or an email list yet
You're not ready to invest money in ads
You want someone to build and run the ads for you rather than learning to do it yourself

What changes when you join

You go from watching a lead ad get built to having your own live and running
You stop panicking on day two and pulling ads before they've had a chance to work
You finally feel like "I know what I'm looking at in Ads Manager, and I know when to leave it alone"

Straight from my own account, right now

Not old screenshots. This is what's running in Ads Manager today.

26 conversions at 82p per lead, live campaign
26 conversions at £0.82 per lead, running in my account right now
377 opt-ins in the last month
377 opt-ins in the last month alone
Live ad set breakdown by audience in Ads Manager
A live ad set, broken down by audience
Active campaigns in Ads Manager
Active campaigns running in my account today

How Lead Ads Unlocked works

Three weeks of live calls, videos and feedback, built around exactly when you need it: strategy and ad creation, publishing your campaign, then analysing what it did. Plus a Facebook group to share screenshots and Loom videos for feedback the whole way through.

WEEK 1 · 5–9 OCTOBER

Strategy & Ad Creation

Mon 5 Oct
LIVE
Kick-off Call: Strategy + Ad Set-Up
We map your strategy and get your ad set up together from the start.
VIDEO
Ads Manager, Pixel, Audiences, Billing
Get the technical foundations in place at your own pace.
VIDEO
Your Ad Framework + Build With AI
A framework for what makes a lead ad work, then build yours with AI.
DOWNLOAD
3x Copy, 3x Creative, 3x Headlines
Generated using the AI prompts from the framework video, ready to adapt for your ad.
Submit Your Copy for Live Feedback
Get it in ahead of Friday's call so there's something to work with.
Fri 9 Oct
LIVE
Copy/Creative Feedback Call
Bring what you've built, get feedback before anything goes live.
WEEK 2 · 12–16 OCTOBER

Publish Campaign

Mon 12 Oct
LIVE
Campaign Set-Up Call
Your campaign goes live.
VIDEO
Technical Troubleshooting
Pixel firing, ad approval, delivery issues, sorted before they slow you down.
Fri 16 Oct
LIVE
Campaign Check-In
A check on how your campaign is running so far.
WEEK 3 · 19–23 OCTOBER

Analyse Results

Mon 19 Oct
LIVE
Results Deep-Dive + Second Optimisation Call
We make the scale, pause, or kill decisions on your ad set.
VIDEO
Reviewing the Data Since Friday's Changes
A closer look at what's shifted since the last round of edits.
Fri 23 Oct
LIVE
Final Q&A
Wrap-up and next steps.

What you get inside

6 live calls across three weeks, so you're never troubleshooting your ad alone
AI prompts for copy, creative and headlines, so you're not staring at a blank page trying to write ad copy from scratch
A Facebook group to share screenshots and Loom videos and get feedback between calls
Short videos for the technical set-up, so you're never stuck googling how to do something in Ads Manager

Join Lead Ads Unlocked

Cart closes Sunday 4th October.

Group Programme
£197 or 2 x £99

Here's what happens when this method gets applied

Real results from the same lead ad approach you'll be using.

Kathryn's ad results, 182 leads
Kathryn Stephenson
Cheryl's message about her lead ad results
Cheryl
A client's results, 589 conversions
A client, same strategy
Melissa Smith

Why I built this

I've been running Meta ads since 2016. Thousands spent every month, over £50k generated for clients, and I've watched most people make the same mistake: they panic two days in, start editing before the algorithm's had a chance to learn, and kill an ad that was about to work.

Having someone help you create your ads, tell you what to tweak and when to go all in is what actually gets your ad converting. That's what you get inside Lead Ads Unlocked.

Three weeks from now, your ad could already be live.

Or you can wait, and still be relying on content alone next month too. Cart closes Sunday 4th October.

Cart closes Sunday 4th October
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