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Checkout โ€” The Tripwire Formula โ€” Melissa Smith Strategy
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You're One Tripwire Away From Predictable Revenue.

For the established female coach or course creator who has a lead magnet, a growing list, and a signature offer but no low-ticket entry point connecting them. This is the missing piece. ๐Ÿงฉ

The Tripwire Formula walks you through building a tripwire using my unique Reverse-Engineer Principle so you get a well-positioned, priced, and published tripwire that turns hot opt-ins into buyers and buyers into high-ticket clients on autopilot.

Here's what's waiting for you inside ๐Ÿ‘‡

  • 7 short video trainings ๐ŸŽฌ Each one ends with a single implementation action so you make progress with every video you watch. Most people have their tripwire live within a week.
  • Fillable implementation guide (PDF) ๐Ÿ“„ Fill-in-the-blank frameworks, a pricing decision tree, a sales page template and a checkout checklist. Everything you need to go from idea to live page without staring at a blank screen.
  • The Reverse-Engineer Principle ๐Ÿ”„ Start from your signature offer and work backwards so your tripwire is positioned as the obvious next step โ€” not a random standalone product that goes nowhere.
  • A self-liquidating funnel that compounds ๐Ÿ“ˆ Your tripwire sales cover your ad spend. Your ad spend brings more opt-ins. More opt-ins mean more buyers. More buyers mean more high-ticket clients. The snowball rolls โ€” with or without you. โ„๏ธ